Circle Lotus Media
Social Media Management, Content Creation, Community Engagement
(August 2020 - May 2024)
Circle Lotus Media began as a platform for local music during the pandemic. As COO, I operated all digital fronts, and evolved CLM into a reputable media outlet for Oklahoma music, serving and connecting both artists and fans across the state.
About
For a new brand, my first goal was to establish trust within the market by creating authentic and valuable content. This was done across multiple platforms including Instagram, Youtube, and a website.
My next goal was to use that content to funnel interest into monetized avenues, such as buying merchandise, streaming music, or attracting clients such as The Color of Art concert series and Tulsa Mayfest.
Goals
Cohesion - applied brand colors, fonts, and/or logo to all content output; established professional tone with well-written copy; captured and edited photos, video, audio, and graphics to meet high-quality standards.
Consistency - conceptualized multiple content “series” to tell stories, build synergy, and bring new consumers into the ecosystem.
Communication - used social media profiles to engage with active and prospective community members via both public and private channels.
Strategy
Monthly Playlist Update
New Series Introduction
Blog Article Promotion
Live Session Cover
CLM’s flagship product, creating these live music sessions synthesized and honed all the skills I used: Identified and communicated with artist clients, directed the visual style and camera crew, captured video, photographed the artist, managed and secured all data files, mixed & mastered audio for digital distribution, edited video for upload, cut clips for promotion, wrote copy for posts.
I fully post-produced 21 live sessions, and uploaded and maintained a catalogue of over 150 videos.
CLM Live Sessions
Full Session Sample
Photocopy’s music has a timeless quality to it - pensive reminiscing with thrilling momentum - as if already nostalgic for the future. This OKC band, though relatively young, is already pushing their genre with compelling compositions, capturing big feelings with impressive lucidity. Indie and alternative melt together in hot fuzz and attitude as they blast through each tune; their youthful sonic energy fueled by pulsing synths and high-octane drums and bass; their songs characterized through overdriven guitars and understated melodies. Performing a few of their favorites, Photocopy makes their mark on CLM Live.
Copy Writing Sample
Social Media Clip Sample
Tulsa Mayfest Client Work
We were hired to create sessions to promote performances at the 2022 Tulsa Mayfest.
Earlier this month we had the privilege to film some artists at the beautiful ahha Tulsa exhibitions in support of Tulsa Mayfest 2022!
Today we’re featuring DJ Yg Oklahoma & Tha Vets - a Tulsa based hip-hop outfit with equal parts soul and swagger - catch their performance at Mayfest next Friday, May 6th and 5:15pm!
Click the link in our bio for the full performance inside THE GALLERY, a highly-curated selection of works from Tulsa artists, showcasing a wide range of aesthetics and media ✨
Copy Writing Sample
Social Media Clip Sample
Platforms Utilized:
Skills Used and Learned:
Videography Video Editing
Copy Writing Creative Writing
Graphic Design Photography
Gained an average of 350+ Instagram followers per year
Amassed over 40k views on Youtube
Built a respected and monetizable brand from the ground up